
Empathy maps affect the product requirements, which affect the product strategy, which affects the wireframes, mockups, prototypes, etc. When done well, empathy maps create a “UX domino effect” that affects the entire project. This also makes them a great tool for redesigns as well. Product strategy is about solving problems, and empathy maps shed light on which problems to solve, and how. Try to complete empathy maps before the product requirements, but after the initial user research. Empathy Map – When to UseĮmpathy maps are most useful at the beginning of the design process.
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That’s what this article is about: a clear-cut, all-inclusive guide on empathy maps, answering why, when, and how to use them. Photo credit: “ How to Use Persona Empathy Mapping.


UX designers know better than anyone - it’s what’s inside that counts. The Practical Guide to Empathy Maps: 10-Minute User Personas
